In 2001 when Longtown’s village shop closed, we began a journey to bring our community and visitors a shop that offers more.  Hopes of Longtown is built on the principles of supporting a vibrant local economy, sustainable living and an active community.

We are set in the spectacular rural Herefordshire setting of Longtown, a stone’s throw from the Welsh border. All around us are unique local businesses creating wonderful produce that we are proud to support. We have a truly active community busy making rural life better for everyone that we feel very much part of and support every day.

We are lucky to have an extraordinary natural heritage that we want to protect for the benefit of everyone. From the products we sell to the way we run our business, the environment is always central to
our actions.

We are family run and independent. It makes us very happy to hear - from local and visiting customers - how much they enjoy shopping with us. If you are happy, we are happy.

Offering much more than basic essentials - try our regional and speciality produce from fabulous local artisans - selected for quality, taste and originality 

In 2018 Hopes of Longtown achieved Top 100 Independent Retailer (UK & Ireland) status by the Independent Achievers Academy for a third year in a row and was listed in the top 25 Small shops by Indie Retail UK.


Special Offers

Changing Monthly offers for Truffle Herefordshire & Patty Pershore card holders

Look up our regular events to try taste and support producers on our website